During
the past 21 years, however, I have also viewed March as the unofficial kickoff
to the spring housing market. Like the Christmas season is to retailers,
the spring season is to REALTORS®. While 2009 won’t see record
sales, we will see a surge and it will bring some happier times for most
of us. Even though in recent years many of us have taken the spring market
for granted, we all now understand we must work hard to make this a successful,
profitable time.
As I write this column,
the politicians in Washington are still working on a stimulus package
that will include housing. Perhaps we will soon have additional tools
to use to stimulate the market. Meanwhile,
your Board of Directors is working hard to keep you informed on what is going
on in Washington . Keep an eye on your inbox for the latest new. We have already
seen rates dip below 5 percent several times and it appears buyers and homeowners
will continue to enjoy rates below 5 percent in 2009. While the low rates alone
won’t fix the housing market, they are bringing out buyers who don’t need
to buy, but who want to take advantage of low interest rates and low
prices.
So, this month take
some time to reconnect with past clients. They trust you and if they are
looking to buy or sell they will use you if you make yourself available
to them. It’s amazing that survey after survey shows more than 90
percent of home buyers want to use their REALTOR® again, but they often
don’t
because they haven’t heard from the person again. Don’t leave money on the
table in 2009; remind your past clients you are here to serve them. And
at the same time, remind them that a referral from them is always appreciated.
I know 2009 will be challenging in many ways, but be positive and realistic
and make 2009 a successful year. Stay safe and stay healthy! 